Medellín Fashion Film Festival

Medellín Fashion Film Festival was the first festival of its kind in the city. A cultural event that allowed the country's audiovisual and fashion industries to come together in a space where they could build new relationships and learn about the state of the art in local, national and international fashion short film production.

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Functions: co-foundation, communications coordination, conceptual planning and production support.

The Festival was a platform designed to promote the use of new formats in fashion communication and was framed by several academic, cultural and entertainment activities. The project was born as a response to the indisputable but still novel trend for the time of the increase in production and consumption of video content, which was made possible thanks to the irremediably widespread access to devices with internet access. This led the major fashion houses to make small, high-quality videos, but for a different, more immediate consumption. This was copied by other brands and aesthetic manifestations and the fashion film was born. Medellín Fashion Film Festival was the right platform to encourage the production of audiovisual pieces under this type of fashion marketing content. This allowed the city to strengthen this industry and in turn the creation of innovative content in formats that revolutionize digital platforms until today.

Editions

2015: Launching of Medellín Fashion Film Festival

2016: Edition 1 Medellín Fashion Film Festival

2017: Edition 2 Medellín Fashion Film Festival

Structure

Exhibition of fashion films (official selection)

After a previous call months in advance for the selection of works, an event was held where the selected national and international pieces were shown to the public, ending with a panel of questions and answers to the filmmakers present. In addition, there was a cinema room dedicated entirely to the constant projection of fashion short films.

Invited showcase (selection from another international festival)

As an additional section, fashion films previously selected by another festival of this type that took place in another country were presented. Among those shown were samples from the festivals of Madrid, Berlin, Istanbul and others.

Awards + Closing

On the last night of the event, awards were given to the winners in the previously selected categories and under the criteria of a qualifying jury. Only the fashion films registered in the official Medellín Fashion Film Festival exhibition participated in this award ceremony.

Academic Agenda

It consisted of specialized lectures given by leading figures in the field, its main objective was to educate on the use of audiovisuals for fashion marketing, the way to tell stories and merge them with the industry.

Workshop

A workshop related to the topic of interest (fashion + audiovisual), which was dictated by a leading professional in the area during the two days of the festival. The thematic possibilities were wide but its objective was to have a more practical than theoretical space.